SEO & Digital Marketing

Duration: 3 Months
Trainer(s): Bikal Maharjan

Course Summary

  1. SEO Essentials
  2. Google Algorithms
  3. Keyword Research and Competitor Analysis
  4. Website Designa and SEO Guidelines
  5. On Page Optimization
  6. Off Page Optimization
  7. Conventional Way of Link Building
  8. Google SEO Tools Training
  9. Advanced SEO: Off Page Optimazation
  10. Copy, Blogging and SEO
  11. Local SEO
  12. Social Media and SEO | Schema
  13. Digital Marketing Fundamentals
  14. Content Strategy
  15. Social Media Marketing (Organic)
  16. Social Media Advertising (Paid)
  17. Search Engine Optimization (SEO)
  18. Search Engine Marketing with AdWords (SEM)
  19. Display Advertising

1. SEO Overview

  • What is Search Engine Optimization?
  • Importance of SEO/Internet Marketing
  • SEO is an art or science?
  • Organic vs. Paid search
  • Types of SEO techniques (Black Hat, Grey Hat & White Hat)
  • Using search operators
  • Google search engine architecture

2. Google Algorithms

  • Google Algorithm updates
  • Page rank technology
  • Panda & its importance
  • Penguin & its importance

3. Keyword Research & Competitor Analysis

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • SWOT Analysis of a website
  • Competition Analysis
  • Preparing a Keyword List for Project
  • Localized Keywords Research
  • Niche Website:
    — How to Select a Niche
    — Niche Research
  • Tools:
    — Google AdWords Keyword Planner
    — Keyword Everywhere

4. Website design & SEO Guidelines

  • Website architecture & wireframe
  • Content Optimization
  • Internal Link Structure
  • URL best practices
  • SEO Foundation
    — Canonical Issues and optimization
    — URL redirecting/rewriting
    — 404 implementation
    — Generating xml / html sitemaps
    — Generating robots.txt file

5. On Page Optimization

  • HTML basics for SEO Meta tags and their importance
  • How to write optimized Meta tags?
  • SEO content writing & optimization
  • Keyword density analysis
  • Headers optimization
  • Images and Alt text
  • Internal link building

6. Off Page Optimization

  • Introduction to Offsite Optimization
  • Submission to search engines (Is it necessary?)
  • Optimum promotion of important pages
  • Link Building Methodology
  • Types of Linking Methods
  • Nofollow vs Dofollow
  • How Penguin counters link building spam
  • Tracking the Resources and Page Rank
  • Free Links / Paid Links
  • Competitor Analysis

7. Conventional way of link building

  • Submission to Relevant Directories
  • Blog Commenting
  • Article submission and marketing
  • Free Classifieds Posting
  • Forum Signatures and Commenting
  • Social Bookmarking
  • Article Submissions
  • RSS Feeds Submissions
  • Question and Answers

8. Google SEO Tools Training

  • Google Analytics instruction
  • Google Webmaster tools instruction

9. Advance SEO: Off Page Optimization

  • Content Marketing
  • Guest Blogging and techniques:
  • Tutorials and Guides
  • White papers and Special reports
  • E-Books
  • Infographics and marketingProper use of Press Releases
  • PDFs Marketing
  • Slide Presentations
  • Newsletters optimization
  • Video Marketing
  • Web 2.0 properties utilization
  • Onsite Blogging etc.

10. Local SEO

  • Overview of Google+
  • Google+ places listing
  • Overview on NAP optimization
  • Authorship and Author rank
    — Overview on Google author rank concept
    — Building authorship for each web properties
  • Organic Conversion Optimization
    — Usability Optimization & Landing Pages
    — Split A/B Testing
    — Multivariate Testing
    — Funnel & Goals

11. Social Media and SEO | Schema

  • Social Media Platforms
  • Social Media Guidelines
  • Measure Social Media Reach
  • Schema.org and SEO:
    — Schema.org and Google
  • Penalty recovery
    — Penalty identification either manual or algorithmic
    — Backlink analysis & Diagnosing problems
  1. SEO Proposal
  2. SEO Site Audit Report
  3. Google Analytics Report
  4. SEO Link-Building report
  5. Ranking Report

12. Digital Marketing Fundamentals

  • Welcome to Digital Marketing
  • The Digital Marketing Framework
  • What: Your Business
  • Who & When: Your Customer
  • Where: Marketing Channels
  • Why: Marketing Objectives & KPIs

13. Content Strategy

  • Plan Your Content Strategy
  • Create Content
  • Distribute & Promote Content
  • Measure Impact

14. Social Media Marketing (Organic)

  • Social Media Landscape
  • Social Media Channels
  • Social Media Content
  • Implement & Monitor Campaigns

15. Social Media Advertising (Paid)

  • Intro to Social Media Advertising
  • Platforms for Social Ads
  • Facebook – Create Ad Sets
  • Facebook – Create and Manage Ads

16. Search Engine Optimization (SEO)

  • How Search Works
  • Keywords
  • On-Site SEO: Optimize UX & Design
  • Off-Site SEO: Link – building
  • SEO Audit & Future of SEO

17. Search Engine Marketing with AdWords (SEM)

  • AdWords’ & Keyword Selection
  • Create Text Ads
  • CPC Bidding
  • Navigate AdWords
  • SEM Metrics & Optimization

18. Display Advertising

  • How Do Display Ads Work?
  • Display Ads & Targeting
  • Sales Models
  • Display Ads in AdWords
  • Video Advertising