Course Summary
- SEO Essentials
- Google Algorithms
- Keyword Research and Competitor Analysis
- Website Designa and SEO Guidelines
- On Page Optimization
- Off Page Optimization
- Conventional Way of Link Building
- Google SEO Tools Training
- Advanced SEO: Off Page Optimazation
- Copy, Blogging and SEO
- Local SEO
- Social Media and SEO | Schema
- Digital Marketing Fundamentals
- Content Strategy
- Social Media Marketing (Organic)
- Social Media Advertising (Paid)
- Search Engine Optimization (SEO)
- Search Engine Marketing with AdWords (SEM)
- Display Advertising
1. SEO Overview
- What is Search Engine Optimization?
- Importance of SEO/Internet Marketing
- SEO is an art or science?
- Organic vs. Paid search
- Types of SEO techniques (Black Hat, Grey Hat & White Hat)
- Using search operators
- Google search engine architecture
2. Google Algorithms
- Google Algorithm updates
- Page rank technology
- Panda & its importance
- Penguin & its importance
3. Keyword Research & Competitor Analysis
- Introduction to Keyword Research
- Types of Keywords
- Keyword Research Methodology
- Keywords Analysis Tools
- SWOT Analysis of a website
- Competition Analysis
- Preparing a Keyword List for Project
- Localized Keywords Research
- Niche Website:
— How to Select a Niche
— Niche Research - Tools:
— Google AdWords Keyword Planner
— Keyword Everywhere
4. Website design & SEO Guidelines
- Website architecture & wireframe
- Content Optimization
- Internal Link Structure
- URL best practices
- SEO Foundation
— Canonical Issues and optimization
— URL redirecting/rewriting
— 404 implementation
— Generating xml / html sitemaps
— Generating robots.txt file
5. On Page Optimization
- HTML basics for SEO Meta tags and their importance
- How to write optimized Meta tags?
- SEO content writing & optimization
- Keyword density analysis
- Headers optimization
- Images and Alt text
- Internal link building
6. Off Page Optimization
- Introduction to Offsite Optimization
- Submission to search engines (Is it necessary?)
- Optimum promotion of important pages
- Link Building Methodology
- Types of Linking Methods
- Nofollow vs Dofollow
- How Penguin counters link building spam
- Tracking the Resources and Page Rank
- Free Links / Paid Links
- Competitor Analysis
7. Conventional way of link building
- Submission to Relevant Directories
- Blog Commenting
- Article submission and marketing
- Free Classifieds Posting
- Forum Signatures and Commenting
- Social Bookmarking
- Article Submissions
- RSS Feeds Submissions
- Question and Answers
8. Google SEO Tools Training
- Google Analytics instruction
- Google Webmaster tools instruction
9. Advance SEO: Off Page Optimization
- Content Marketing
- Guest Blogging and techniques:
- Tutorials and Guides
- White papers and Special reports
- E-Books
- Infographics and marketingProper use of Press Releases
- PDFs Marketing
- Slide Presentations
- Newsletters optimization
- Video Marketing
- Web 2.0 properties utilization
- Onsite Blogging etc.
10. Local SEO
- Overview of Google+
- Google+ places listing
- Overview on NAP optimization
- Authorship and Author rank
— Overview on Google author rank concept
— Building authorship for each web properties - Organic Conversion Optimization
— Usability Optimization & Landing Pages
— Split A/B Testing
— Multivariate Testing
— Funnel & Goals
11. Social Media and SEO | Schema
- Social Media Platforms
- Social Media Guidelines
- Measure Social Media Reach
- Schema.org and SEO:
— Schema.org and Google - Penalty recovery
— Penalty identification either manual or algorithmic
— Backlink analysis & Diagnosing problems
- SEO Proposal
- SEO Site Audit Report
- Google Analytics Report
- SEO Link-Building report
- Ranking Report
12. Digital Marketing Fundamentals
- Welcome to Digital Marketing
- The Digital Marketing Framework
- What: Your Business
- Who & When: Your Customer
- Where: Marketing Channels
- Why: Marketing Objectives & KPIs
13. Content Strategy
- Plan Your Content Strategy
- Create Content
- Distribute & Promote Content
- Measure Impact
14. Social Media Marketing (Organic)
- Social Media Landscape
- Social Media Channels
- Social Media Content
- Implement & Monitor Campaigns
15. Social Media Advertising (Paid)
- Intro to Social Media Advertising
- Platforms for Social Ads
- Facebook – Create Ad Sets
- Facebook – Create and Manage Ads
16. Search Engine Optimization (SEO)
- How Search Works
- Keywords
- On-Site SEO: Optimize UX & Design
- Off-Site SEO: Link – building
- SEO Audit & Future of SEO
17. Search Engine Marketing with AdWords (SEM)
- AdWords’ & Keyword Selection
- Create Text Ads
- CPC Bidding
- Navigate AdWords
- SEM Metrics & Optimization
18. Display Advertising
- How Do Display Ads Work?
- Display Ads & Targeting
- Sales Models
- Display Ads in AdWords
- Video Advertising
1. SEO Overview